Shopping while black : Rashid Polo viral Vine video

Shopping while black’: Racial profiling caught on tape, Rashid Polo viral Vine video


Rashid Polo's vine video goes viral after he realised he was getting followed in every store he went into. He realised where ever he went or what ever he did in those stores, he was always getting followed by store assistants. Rashid Polo's is now an overnight celebrity by sharing his experiences on this sensitive topic. This doesn't only happend to the youth, it happens to adults, even celebrities.

"Shopping while black" is a phrase commonly used for the type of marketplace discrimination that is also called "consumer racial profiling", "consumer racism" or "racial profiling in a retail setting". Shopping while black describes the experience of being denied service or given poor service because one is black.